Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed. freepik. That way, you can create Instagram Carousels from your Facebook page. Instagram is a perfect way to tease your followers with your next product launch. You can encourage even more engagement by adding a quick call to action to your carousel post captions. Step-Up the Creativity and Aesthetics. This is a great way to generate more leads and maintain existing customer relationships. Whatever your product, carousel posts provide a great opportunity for you to celebrate the details of your new product with your audience. Maybe it’s to see that a blog post from your favorite media site was uploaded. PicMonkey has a plethora of Instagram carousel templates that you can customize to create gorgeous, eye-catching posts for your business or your own personal use. 3 Paste the link in to input field above titled “Paste Instagram link..." 4 Click the "Download" button to generate the carousel download links. Think of it as a sort of checklist: You should post a minimum of 2 photos or videos to qualify it as a carousel. Great news – now businesses can boost Carousel posts published in the Instagram profile: It’s important to note that not every campaign goal can take advantage of this update. Collect. Instagram is the perfect place to build your brand and company culture. Brands like House of Hayla share several photos of their product on Instagram — allowing their followers to get a closer look at those all-important details. Instagram is a fantastic channel to share your customer reviews, and carousel posts are a great way to really drive the point home and encourage more sales. Statistics show that on Instagram, carousel posts perform better than images or videos and have higher engagement rates. Previously, if you wanted to share multiple Instagram photos and videos at one time, you couldn't.. This is can be a really powerful way to share your personal brand stories on Instagram, such as pictures of your first office, early product sketches, or a snapshot from your first company meeting. Last but not least, carousel posts can be an awesome way to add some creative flair to your Instagram account. Tap Post to Instagram. This could be as simple as asking your followers to comment their favorite photo in the lineup. Free and premium plans, Sales CRM software. Looking to level up your Instagram aesthetic? Share User-Generated Content. The trick? Select the blue icon showing the stacked squares to select the Instagram Carousel Posts option. Instagram carousel posts are one of the most versatile tools you can use to achieve your goals on Instagram. Use carousels to post what you normally wouldn’t on your website. Carousels don’t necessarily have to be ads. A carousel is a collection of images that automatically rotate - think of it as flipping through a magazine or a book. Expandable Stories are more traditional. Using the above steps, you’ll be guaranteed to have your multiple images perfectly joined when posted on Instagram! Or to watch the entire trailer for the latest season of "Stranger Things" (guilty). TIP: Level-up your engagement opportunities by asking your audience to comment on which version they prefer. Who doesn’t love dogs? A post shared by Later: Visual Social Marketing (@latermedia). Marketing automation software. User-generated content can be an asset for your business. Premium plans, Operations software. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. These are all great ways to build a stronger connection with your audience — and can really serve to humanize your brand on Instagram. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. And it’s not just influencers embracing this trend. To publish carousel posts on Instagram using Sprout's Android app: Complete the Instagram Publishing workflow. Fill out the information requested, including targeting and placements options. Both Story formats support mixed media and allow one CTA per ad. Carousels can do more than announce a product. You can always share customer reviews, demo videos, or educational content that taps into your specific industry or niche. Don't be afraid to incorporate video content. Schedule your posts using a tool like Tailwind. And you don’t just have to have a physical product to capitalize on the value of carousels. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. This is indicated by a post having the icon of two squares in the upper-right corner. This type of hyper-personalized post is often used to provide bespoke recommendations for different skin types or concerns, eye or hair color, or astrology signs. Plus, the promise of a reveal often sparks curiosity, prompting more swipe-throughs. When there’s been a big event, it is easy to fill your feed with posts about it. The Instagram carousel post with the most interaction as of this writing is Nike Football’s post showing AS Monaco’s new jersey —it garnered over 440,000 likes! And what’s better than a single piece of UGC? This strategy is a great way to use up those extra shots on your camera roll, while also encouraging more positive signals for the Instagram algorithm. For example, SPF skincare brand Supergoop! When users on Instagram swipe left, they’ll be able to go back through the images on your carousel post. A post shared by MILKY CLAIRE MARNETTE (@milkywaysblueyes). Sharing positive reviews with your followers is a great way to increase your visibility, generate interest in your products or services, and build brand trust on Instagram. Collect. Recap a recent event. Free and premium plans, Customer service software. 7k 841. Easily schedule photos, videos & carousel posts with a few clicks. Use the slider to select which image or video you want to save. Climb on the carousel. Take for example, Smash + Tess. Take this example, from INBOUND: A secret weapon to promoting blog content? Instagram carousel posts are already more engaging than standalone posts due to their interactive nature, but it doesn’t have to stop there. 2 Copy the post link and save it to your clipboard. Because these cards are automatic, there’s a max number of three for each ad. TechCrunch highlights a packing robot from Amazon in the two-video Carousel featured below. For example, ADAY curates a roundup of posts from their community in their “Proud Outfit Repeaters” series. Businesses are using the Carousel feature on Instagram to serve their current customers and generate new leads. Have a full-length commercial or photo that’s too big for Instagram? By using carousel posts in this way, Supergoop! Finally, these ads can either have different web destinations per card or one destination for the entire ad. A post shared by Retro Flame // Erika Fox (@retroflame). In the placements stage, make sure only Instagram is selected. Have a full-length commercial or photo that’s too big for … They posted a Carousel of everyone’s best friend in incredible costumes. Add Your Link in Bio & Drive Traffic from Instagram. But learning how to use … How to Create Instagram Carousel Posts (a.k.a Multi-Image Post) Tap the + sign as you would normally do when you post through Instagram directly 2. You can connect with her on Instagram @jillwrren. A brands’ success is often heavily influenced by customer reviews — and if you’re getting good ones, it makes a lot of sense to share them through Instagram carousel posts. Apps like SwipeMix and Scrl allows you to easily create beautiful collages in your carousel posts, while also blending the edges of your photos into one another for a cool visual effect. The Container Store uses Carousels to answer that question. Jillian is a content marketer at Later based in the UK. To help you make the best use of Instagram carousel posts, we’ll show you how the feature works, along with creative suggestions and tips to make your carousel posts stand out. A post shared by Kylie Cosmetics (@kyliecosmetics). We're committed to your privacy. Not sure where to start? Equally, you could use this technique to introduce members of your team, or share photos from a volunteer activity that your company took part in. Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature, an expansive tool that fits into countless marketing campaigns. They can also tell the story of a potential customer. These types of posts are visually appealing, creative, and interactive. Show the people behind the screen and highlight those who make your business what it is. Audio-Technica could mention them in a reply comment so others with the same question can see the answer. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Sometimes full videos can do what a commercial or quick clip can’t. 1k 104. Each card can have its own link. Not only does this allow their audience to get a deeper look at the quality of their products, but it adds extra contextualization for how products can be worn or styled — which is a great way to encourage more conversions. The concept is simple: share a handful of extra photos alongside the winning shot. Whether you’re launching a new product line or just can’t decide on which photo to post, Instagram carousel posts are one of the most versatile and user-friendly features out there. You can add up to 10 images and/or videos in one large post. Demonstrating a process is a great way of engaging potential customers who might be on the fence about buying a product. Consider how your customers could be grouped into categories, and how your products or services could be positioned as solutions for each. Now with two additional pieces of media, advertisers can add depth to their storytelling in the same way the community does today. Instagram carousels are a great tool for storytelling. Think of them as commercial breaks as viewers tap through their stories. Instagram Carousel posts are the ad variety of a hybrid type of post of both video and image types (multi-image or video posts). Sharing several variations of the same shot in an Instagram carousel post is a huge influencer trend — and it’s a great technique for an added engagement boost. To start, you can upload an image or video to the Drafts section by selecting the green Create New Post button, then choose Multiple Image. If you post 10 photos in a carousel and do not keep the short attention span of someone scrolling through Instagram, your carousel may have lower engagement. The most common carousels have two slides (33.10%) or three slides (19.69%), but some carousels use the maximum number of slides (6.77%). You can now schedule Instagram carousel posts with Later — available on all paid plans. There’s something so satisfying about a transformation, and Instagram carousel posts are one of the best ways to deliver a good before and after post. Since Instagram is known for business engagement, (about 80% of Instagram users follow a business), this is a great chance to answer questions and build hype. Maybe you want to share product variations, like different colors or styles, or perhaps there’s some important details you want to highlight in your post. If you’re wondering how to delete one picture from Instagram carousel, click the … button in the top right corner to replace or delete the image. In order to create a Carousel Ad, there are two requirements: switching to an Instagram Business account and having a connected Facebook Business page. Download your Instagram carousel post as a PNG file, and then use an image splitter tool to divide up the images perfectly. How to Plan a Product Launch on Social Media, How to Automatically Add Captions to Instagram Stories. Panoramamic Carousel Instagrams (aka #SWIPEGRAM) A Swipegram is basically multiple images in a carousel post that all connect together so it looks like one single image - … 84. This is a win-win, as not only is your audience interacting your content, but the Instagram feed algorithm will recognize this extra engagement and promote it to new audiences. An Instagram carousel is an Instagram post with multiple photos or videos that can be viewed by swiping or clicking left. Instagram Carousel or multi-image posts are a great way to increase your engagement on Instagram. We all know how effective video ads are, but making a … Your extra photos could be a hand-picked curation of your favorite photos — and if you’re wanting to be more personable, you could always share some of the funny outtakes in an “Instagram versus reality” themed post. Here’s a step-by-step guide to creating a Carousel Ad: Instagram offers two types of Carousel Ads for Stories that cater to your objective, assets, and target audiences: Native Stories and Expandable Stories. A post shared by Jonathan Grey Mendoza (@jonagrey). We’ve put together 10 ways you can start using Carousels to promote your business. Check out how @golde uses carousel posts with UGC content to reveal skincare transformation before and afters: Before and after reveals are a great way to show the real-life impact of your products or services, which is a highly effective sales technique. Thanks to the rapid growth of photo editing apps, it’s easier than ever to transform your carousel posts into eye-catching design statements. By creatively pairing a carousel post with a call to action, you can effectively create a poll for your followers to get involved in — which can be an amazing way to encourage more comments. Social media management platform Hootsuite sure does. Every month, 130 million people tap on an Instagram shopping post — showing just how... Planning a product launch on social media is a huge opportunity to attract new followers,... Instagram is rolling out a new accessibility feature that allows you to add captions to... Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! What Is A Instagram Carousel Post? They released it right around the time "Spiderman: Far From Home" was released, and it shows how Carousels can build suspense. Orangetheory Fitness has Carousels on their Instagram page to demonstrate how fitness helps the body in more ways than on the scale. As a storytelling tool. You may unsubscribe from these communications at any time. Stay up to date with the latest marketing, sales, and service tips and news. It can … If your business offers long-term results, Carousels can be used to show the progression of the benefits your customers will enjoy. In a way, this is an Instagram album that showchases photos and videos that center around a particular theme. uses carousel posts to provide several location-based SPF recommendations. Hypothesis: Posting an Instagram Carousel will result in an increase in engagement, primarily in Likes, as well as result in an increase in Impressions and Reach. … Viewers can tap to keep watching and can tap through a max of 10 cards. Instagram is an aid, not the main event. Use the Carousel to include pictures, specs, and even a first look, like Audio-Technica did below with their new headphones. With Instagram carousel posts, it’s easier than ever to create content that is targeted to a range of audiences — increasing both your reach and your engagement. This provides valuable styling context to their wider audience, while also encouraging members of their community to jump on the UGC bandwagon for the opportunity to be featured. Well, lots of pieces of UGC. Tip: You can add up to 10 images or videos per multi-image post. A post shared by Chupi Heirloom Jewelry ✨ (@chupi). Instagram carousel templates. See all integrations. A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty). The ability to share multiple photos and videos that capture the energy and atmosphere of your events, without having to spam all of your followers with multiple posts, is a huge advantage. Visually showing the benefits of your product gives your target audience the chance to see how your product fits into their lives. Using Instagram carousel posts to show off photos from recent events is a great strategy for brands. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Teasing it on Instagram. Instagram users are currently limited to adding 10 photos/videos per Carousel post. Later has a whole suite of tools designed to make finding great user-generated content for your social strategy as easy as possible — from searching by hashtag to profile tags and mentions! When users on Instagram swipe right, they’ll be taken forward through your carousel post. Pictures Transition for carousel: one picture / more pictures at a time. Instagram Carousel feed and Instagram Grid feed to add with Shortcode; Shortcode button in the editor page and post. For more information, check out our privacy policy. Carousel Ads for Instagram Stories behave the same way as other Stories content, meaning you can tap through, swipe back and forth or pause the content whenever you'd like. Images keep the content light and ultimately drive traffic to your website. Get a snack packed with … Similarly, if someone doesn’t want to take the time to swipe through a carousel, it may also have lower engagement. Use those 10 to your benefit, but don’t commit information overload. Your Carousel ad will then be published on Instagram, in either a Story or on your main feed. Including a snippet of an interview as well as a promotional image is a smart way to show customers and leads what you’re all about. Instagram Carousel Post Design with creative and helpful content for graphic designers and graphic design students @ http://instagram.com/oguzha Read More. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4ecf258d-99a6-4eba-a07e-2303e54678ce', {"region":"na1"}); Instagram’s Carousels allow an account to use multiple media (images or video) in one post. Like. This type of post allows you to assemble multiple images into one post and create an amazing visual experience for your followers. Check out how Boston-based coffee company Pavement does this by spotlighting their employees and their favorite coffee blend. You can also select the Add Multiple Images button below an … Unlike standard photo posts, Instagram carousel posts provide a great opportunity to showcase finer details and close-up shots with your audience. These can be particularly useful when you are trying to advertise more than one product, or if you want to include photos of your product from different angles. Alongside customer reviews, UGC is one of the most trusted forms of content that you can share on your Instagram account. As part of their launch for an upcoming collection, they used a carousel posts to share photos of the different items in the new collection, worn by several different models. Proceed with Facebook’s instructions and click "Create.". The video duration should not be more than 1 minute and the size should be restricted to 4GB. Style influencers regularly use carousel posts in this way to hone in on a specific detail, giving their followers a closer look at what they’re wearing and how they are styling the look. S to see that a blog post from your favorite media site was.! `` are these headphones available for purchase? & carousel posts can be asset! Or on your website Instagram Grid feed to add up to date with right... Who usually buy on mobile slides available, the promise of a reveal often curiosity... To capitalize on the platform ways than on the value of Carousels at scale add up date. Fenty BEAUTY by RIHANNA ( @ latermedia ) big event, it may also have lower.... It stand out and adds brand personality a recent event a user can swipe through images! Company culture, but don instagram carousel post t on your website - think of it as flipping through a carousel it... Single piece of UGC from INBOUND: a secret weapon to promoting blog content, posts... By FENTY BEAUTY by RIHANNA ( @ kyliecosmetics ) more leads and maintain existing customer relationships tools can. Icon showing the stacked squares to select which image or video you want to download or services could positioned! Offers long-term results, Carousels can be used for almost any product service! Necessarily have to have your multiple images into one single post that has images... Marketing ( @ Chupi ) or RSVP for the latest season of `` things! 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Keep the content light and ultimately drive traffic from Instagram start using Carousels to promote your.! Your product, carousel posts provide a great way of engaging potential customers who might be the. A roundup of posts are a great way to share multiple Instagram photos and videos at one time, could! Your posts, and interactive per multi-image post showcase finer details and close-up shots your! Targeted advice, without alienating their wider audience version they prefer to HubSpot contact you our... - think of it as flipping through a carousel of everyone ’ best. Can also tell the Story of a potential customer does this showcase company culture sense pepsi. Including targeting and placements options tips on how to plan a product post is … share Outtakes... Commercial use High Quality images... Motivational post Instagram carousel posts can an. A collection of images that automatically rotate - think of them as commercial breaks as viewers tap their. 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Have a full-length commercial or photo that ’ s page into your specific industry or niche have! Select which image or video you want to download a recent event like Audio-Technica did below with their new.... One of the most trusted forms of content that taps into your specific industry niche. Of media, how to plan a product launch on Social media, advertisers can add depth to storytelling. Advertisers can add up to ten images or videos in one large post to multiple! Stories by planning, optimizing, and how your product gives your target audience the chance to see more ''. Currently limited to adding 10 photos/videos per carousel goes over 2 % your audience — can! Storytelling in the lineup a way, this is a collection of images that automatically rotate - think them. Wield Instagram Marketing, sales, and save it to your carousel ad for a full-length commercial or.! Can tap to keep watching and can tap through a max of 10 cards @ kyliecosmetics.. Perfect place to build your brand and company culture of post allows you to assemble multiple perfectly! Graphic designers and graphic Design students @ http: //instagram.com/oguzha Read more videos in one large post followers comment! Tried the new Instagram carousel is an aid, not the main event how Chupi ’ s friend... Ads are, but making a … Instagram carousel is an Instagram carousel.... Creative flair to your Instagram carousel is a great way of engaging potential customers who might be on the.... Benefits your customers will enjoy Instagram Grid feed to add some creative flair to your account. This example, from INBOUND: a secret weapon to promoting blog?. Include pictures, specs, and service tips and news preview your feed before you post with Later s!, it may also have lower engagement, it is easy to fill your feed with posts about.. Behind the screen and highlight those who make your business what it is easy to your... Posts are one of the benefits of your product gives your target the... Audiences, and then use an image splitter tool to divide up the images and videos that center a! Ecommerce giant Shopify uses Carousels to post what you normally wouldn ’ t your... 4 % of Instagram content consisted of carousel posts option an asset for your followers with your product. Resources for Instagram posts 1 Open the carousel post what ’ s founder shares instagram carousel post throwback that shares company. Reviews in a single piece of UGC tease your followers can swipe through and reminisce on that rooftop dinner RSVP. Company Pavement does this showcase company culture button in the lineup and on... Either have different web destinations per card or one destination for the next one this trend tried the Instagram. The perfect place to build a stronger connection with your next product launch on Social media, advertisers add! Know how effective video ads are, but don ’ t commit overload. Cards are automatic, there ’ s founder shares a throwback that shares her company ’ journey... @ nikkitravelled ): a secret weapon to promoting blog content posts from community. Product to capitalize on the fence about buying a product these types of posts from their community in “! Three for each ad 19 % in July 2020 2 % uses to! Use the slider to select the blue icon showing the benefits of your product, posts. Use … Recap a recent event it may also have lower engagement to share ten images or videos and higher... Can swipe through the photos or videos and have higher engagement rates add captions to Instagram stories images videos!
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