Let’s take a look at how you can use Stories to promote Instagram contests creatively. The promotion will then be reviewed to ensure it meets the ad policies. But don’t forget, when you create stories on Instagram, execution is the most important part of it. Depending on your goal, add your URL and the Action Button, or select where to send people. Select your goal: More Profile Visits, More Website Traffic, or More Promotion Views. Instagram videos get excellent engagement, so you don’t want to miss out on the opportunity. Select your audience (who you want to … 72% of users have bought a product they discovered on Instagram. Don’t forget to include a “swipe up” CTA that encourages attendees to register or take other actions. Top tips for using Instagram Stories to promote your event: Use Instagram Stories to recap each day of your event. What to do: look at your Instagram feed and create a suite of ads that mirrors your feed in terms of post types and visual construction. 16. If you find your Instagram ads not showing or performing well, there are typically two common explanations related to the post-click landing page: 3. Stories are rapidly becoming the most popular way to post on Instagram. You will have to use a mobile device to switch your account, if you haven't already done so. Instagram … Instagram advertising can only be done on the Instagram app, not on the web platform. Instagram became the place where you can upload a photo, a video, send a message privately and easily create content that lasts only 24 hours. 2. Well, lucky for you, we have an easy little hack to change that. Be sure to mix it up with both video and photo. To promote your Instagram Post, go to your profile, tap the post you would like to promote and click Promote. Since the app is mobile-only, you must make your ads -- and the post-click pages they lead to-- mobile-friendly. Your profile must be switched to a business account in order to use the boost and promotion features. Below the post's image, tap Promote. Make sure your Instagram account is switched to a business profile. Using ads that lack story. Then, fill in the details of the promotion by setting things like destination, audience, budget and duration before tapping Create Promotion. If you want to promote a Story, the creator must have Stories archived. 1. Use your Stories to promote new content on your blog or other channels. You can use Instagram Stories in a variety of ways. Post it on your Instagram Feed. For ideas, check out our Instagram Story hacks. And at a first glance, it may seem like you can't create a post. Use Instagram Story Highlights. Select the post you'd like to promote by tapping on the post. I don’t understand why instagram changed its promotion settings lately, I used to promote my pots and receive thousands of likes and other profiles on my page. Users love Instagram Stories, so using this feature regularly is a way for your account to self-promote. This one is super simple: use videos. And although you can’t run giveaways based on Stories, you can use them to promote Instagram contests as much as possible. In the past year however when they improved the conversion system (so to speak) I can’t convert more than 20 likes or clicks on my link. How to Create Instagram Sponsored Posts in the Ads Manager Following up on our “How to Create an Instagram Sponsored Post” section above, business partners can promote branded content through the Facebook Ad system, even if they didn’t create it. Add posts to your Stories throughout the contest. You can't switch your account to business on a desktop computer. Add that to Instagram’s 1 billion active users (more than double the number of active users on Twitter) and 75% of its users who are ready to take action.. 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